Remember to make something people want

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This is the first part of a two-chapter growth guide. An article on “Turning on the growth engine” will follow.

While I built this guide for personal use, I made it public so everyone can benefit from it and especially give feedback to improve it.

Main sources of information for this guide: Chamath Palihapitiya, Andy Johns, Sean Ellis, Jürgen Klarić, Andrew Chen

1. Identify your AHA moment

Checking on your PMF before anything else might be your best growth hack

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Organize your customer data

While tracking quantitative data like repeat purchases, CAC, LTV, etc may sound like the most basic thing to do in a startup, I’ll start this guide strong by saying that Emotions account for around 90% of a buyers decision driver, and therefore you should track as well why people bought (or did the action we wanted) to scale it up later on.